For the past several months, we’ve shared about our latest product, Primary, a new tool that helps forums monetize their product discussions. Primary finds products forum members are discussing and enables admins to insert them into Threadloom Newsletter and embed product widgets on their forum. Forums like Long Range Hunting have successfully used Primary to increase their affiliate revenue by over 50% (check out the case study).
Today, we’re excited to announce three significant updates to Primary:
1. New plug-in with Primary Embed
A new version of the Primary plug-in for XenForo 2 now enables admins to automatically insert product widgets on their forum (available for download on XenForo Community and The Admin Zone). You can choose any or all of the following features:
- Primary Explorer: A carousel of products that varies which products are shown depending on which node the visitor is browsing.
- Primary List: An auto-updating list of top products across your entire forum.
- Primary Product Pages: Product details for any product in Explorer or List.
We call this feature Primary Embed, and the plug-in includes multiple ways that admins can customize their embeds. Admins who want even more control can customize their embeds using one of our pre-configured templates. Here’s a video overview of the plug-in:
2. Option to keep all clicks on your site
Admins can now direct clicks on Primary products in Threadloom Newsletter or Primary Embed, to the embedded product page on their forum. This means visitors stay on your forum, and no longer have to go back and forth between your forum and https://primary.org.
3. Bring your own affiliate IDs and keep 100% of revenue
Instead of using Threadloom’s affiliate IDs, Primary now automatically loads your affiliate IDs on all Primary retail links in Threadloom Newsletter or Primary Embed. You no longer need to wait for an aggregate report from Threadloom – you can optimize your placements as soon as your affiliate platforms report the data. In addition, Primary no longer includes revenue sharing – you keep 100% of the revenue you generate on your site through Primary. All we ask for is a single instance of attribution for each type of Primary Embed content.
We’re excited to help forums make the most of their rich product discussions.
I joined my first online community after my mom brought home a 386 and a 2400-baud modem from work. Since then, I’ve been drawn to communities that share a common desire to help each other. Threadloom is meaningful to me as a way to bring back mutual respect and personal dignity to the Internet. I’m excited to work with an amazing team that practices this daily in person.