What do Meopta binoculars, a Nightforce throw lever, and a Cabela’s scope have in common? They are among the products long range hunters are discussing when talking about long range scopes and optics.
Last week, we opened up forum sign-ups for Primary, a new service for hobbyists to discover products related to their interests, and for forums to monetize their product discussions.
Primary organizes products through SEO-friendly landing pages called Collections, like the one mentioned above for long range scopes and optics. Below are links to some of our initial Collections for Primary Long Range Hunting. We created Primary Long Range Hunting in partnership with Long Range Hunting (LRH), the leading forum for long range hunting enthusiasts, with over 100,000 registered members.
For each of our initial Collections, Primary automatically selects and updates products and comments daily. We select LRH member comments using the same algorithms that power Threadloom Newsletter and Search. Each product also includes purchase links as well as links to the relevant forum post.
| Collection | URL |
|---|---|
| Most Discussed Rifles, Reloading, Optics, and Equipment for Long Range Hunting | https://primary.org/collection/longrangehunting/c1:nc:14/most-discussed-rifles-reloading-optics-equipment-for-long-range-hunting |
| Most Discussed Products & Accessories for Hunting | https://primary.org/collection/longrangehunting/c1:nc:15/most-discussed-products-and-accessories-for-hunting |
| Most Discussed Rifles, Bullets, Barrels & Ballistics for Long Range Hunting | https://primary.org/collection/longrangehunting/c1:nc:17/most-discussed-rifles-bullets-barrels-and-ballistics-for-long-range-hunting |
| Most Discussed Long Range Scopes and Other Optics for Long Range Hunting | https://primary.org/collection/longrangehunting/c1:nc:19/most-discussed-long-range-scopes-and-other-optics-for-long-range-hunting |
| Most Discussed Products & Accessories for Gunsmithing | https://primary.org/collection/longrangehunting/c1:nc:20/most-discussed-products-and-accessories-for-gunsmithing |
We’re also excited to announce that we have begun distributing our first affiliate revenue share payments to Primary forum partners. Primary shows the most-discussed products regardless of whether we receive an affiliate commission. However, if we do realize a revenue commission, we share this with the forum partner in proportion to their percentage of session referrals.
If you’d like to learn more about Primary, feel free to drop us a line, or sign up here.
Note: We are currently launching one forum per vertical. We select forums based on their sign-up order and the quality of their content. We plan to expand to multiple forums per vertical later this year, and encourage you to sign up even if your vertical has already been claimed.
I joined my first online community after my mom brought home a 386 and a 2400-baud modem from work. Since then, I’ve been drawn to communities that share a common desire to help each other. Threadloom is meaningful to me as a way to bring back mutual respect and personal dignity to the Internet. I’m excited to work with an amazing team that practices this daily in person.
