When we first designed Threadloom Newsletter, our strongest supporters were our early Search customers. Email newsletters were one of their most important traffic drivers. However, they were frustrated with having to piece together tools and data. Their feedback helped us build the first end-to-end email newsletter service for forums. Combined with our algorithms, Threadloom Newsletter drove 50-90% higher click rates than traditional email newsletters.
Over the next year, more than 1,000 forums joined those early supporters as Newsletter customers; including Internet Brands and VerticalScope. However, we recognize that not all forums generate revenue. Which is why I’m pleased to announce our first free plan for Threadloom Newsletter. Effective this week, all customers get 25,000 emails per month for free. Every 1,000 emails above that cost just 20 cents.
Forums were the first social network I was exposed to. I could connect with knowledgeable people across the globe. I eventually started building my own communities in areas that were interesting to me. After 16 years of sales and acquisition, I was responsible for over 100 active communities. The most challenging task of managing a community is to see it grow through curation of content. This is why I am thrilled to work as a part of the Threadloom team, to help admins in different verticals bring their best content to the forefront of the Internet.