What do a Master Lock thermoplastic padlock, QuakeHold automatic gas shut-off valve, and a Neurio home energy monitor all have in common? They are among the most-discussed products by Tesla Energy (Tesla Solar and Tesla Powerwall) owners and enthusiasts.
Last week, we opened up forum sign-ups for Primary. Primary is a new way for hobbyists to discover related products, and for forums to monetize their product discussions.
Primary organizes products through SEO-friendly, product groupings called Collections. Today, we’re sharing some of our initial Collections for Primary Tesla. We created Primary Tesla in partnership with Tesla Motors Club (TMC), the leading forum for Tesla enthusiasts with over 100,000 registered members.
The products in each of our initial Collections are automatically selected and updated daily. We select TMC member comments using the same algorithms that power Threadloom Newsletter and Search. Each product also includes purchase links as well as links to the relevant forum post.
We’re also excited to have begun distributing our first affiliate revenue share payments to Primary forum partners. As a reminder, we show the most-discussed products regardless of whether we receive an affiliate commission. However, if we do realize a revenue commission, we share this with the forum partner in proportion to their percentage of session referrals.
If you’d like to learn more about Primary, feel free to drop us a line, or sign up here.
Note: We are currently launching one forum per vertical. We select forums based on their sign-up order and the quality of their content. We plan to expand to multiple forums per vertical later this year, and encourage you to sign up even if your vertical has already been claimed.
I joined my first online community after my mom brought home a 386 and a 2400-baud modem from work. Since then, I’ve been drawn to communities that share a common desire to help each other. Threadloom is meaningful to me as a way to bring back mutual respect and personal dignity to the Internet. I’m excited to work with an amazing team that practices this daily in person.