Earlier this week, we opened sign-ups for Primary. Primary is a new way for people to discover products related to their hobbies, and for forums to monetize their product discussions.
One of the principal ways that Primary organizes products is through theme-based, SEO-friendly landing pages. Today, we’re sharing a few of our initial Collections for Primary Bass. We created Primary Bass in partnership with TalkBass, a forum for bass players that has been around since 1999, and has over 300,000 registered members.
The products in each Collection are automatically selected and updated daily. They feature comments from TalkBass members, which are identified using the same set of algorithms that power Newsletter and Search; and include links to purchase the product or go directly to the forum post about the product.

Collection | URL |
---|---|
Most Discussed Products & Accessories for Bass Guitar | https://primary.org/collection/bassguitar/c1:nc:1/most-discussed-products-accessories-for-bass-guitar |
Most Discussed Amps and Cabs for Bass Guitar | https://primary.org/collection/bassguitar/c1:nc:2/most-discussed-effects-for-bass-guitar |
Most Discussed Effects for Bass Guitar | https://primary.org/collection/bassguitar/c1:nc:3/most-discussed-effects-for-bass-guitar |
Most Discussed Strings for Bass Guitar | https://primary.org/collection/bassguitar/c1:nc:6/most-discussed-strings-for-bass-guitar |
Hot Deals for Bass Guitar | https://primary.org/collection/bassguitar/c1:nc:8/hot-deals-for-bass-guitar |
Most Discussed Products & Accessories for Double Bass | https://primary.org/collection/bassguitar/c1:nc:11/most-discussed-products-accessories-for-double-bass |
We’re also happy to announce that we’ve begun to distribute our first affiliate revenue share payments to partners for purchases made through Primary. We show the most-discussed products regardless of whether we receive an affiliate commission. However, if we do realize a revenue commission, we share this with the forum partner in proportion to their percentage of session referrals.
If you want to learn more about Primary, feel free to drop us a line, or sign up here.
Note: We are currently launching one forum per vertical. We select forums based on their sign-up order and the quality of their content. We plan to expand to multiple forums per vertical later this year, and encourage you to sign up even if your vertical has already been claimed.

I joined my first online community after my mom brought home a 386 and a 2400-baud modem from work. Since then, I’ve been drawn to communities that share a common desire to help each other. Threadloom is meaningful to me as a way to bring back mutual respect and personal dignity to the Internet. I’m excited to work with an amazing team that practices this daily in person.