When we first designed Threadloom Newsletter, our strongest supporters were our early Search customers. Email newsletters were one of their most important traffic drivers. However, they were frustrated with having to piece together tools and data. Their feedback helped us build the first end-to-end email newsletter service for forums. Combined with our algorithms, Threadloom Newsletter drove 50-90% higher click rates than traditional email newsletters.
Over the next year, more than 1,000 forums joined those early supporters as Newsletter customers; including Internet Brands and VerticalScope. However, we recognize that not all forums generate revenue. Which is why I’m pleased to announce our first free plan for Threadloom Newsletter. Effective this week, all customers get 25,000 emails per month for free. Every 1,000 emails above that cost just 20 cents.
The free plan includes all of the features of our regular plan, including:
- SendGrid email delivery;
- Kickbox email address verification;
- Curation Assistant: An online tool to adjust content and add sponsored content and ads;
- Segment and content builder: Lets you select which user groups, countries, and forum nodes to include or exclude;
- Reporting and analytics: Provides your delivery statistics in your Threadloom Portal, including Google Analytics data, so you can see how much traffic Threadloom Newsletter is driving to your site; and
- Auto-snooze: Pauses delivery to subscribers who have not engaged with an issue for a long time, so you can save money.
Finally, all Newsletter customers – including those on the free plan – get Threadloom List Builder for free. If you aren’t familiar with it yet, check out this case study of Tortoise Forum, who doubled their subscriber list in less than four months.
Since launching Newsletter, we’ve sent over 100 million email newsletters, and we’re grateful for feedback from our customers, which helps us continue developing new features to improve the product and help forums curate their content.
Forums were the first social network I was exposed to. I could connect with knowledgeable people across the globe. I eventually started building my own communities in areas that were interesting to me. After 16 years of sales and acquisition, I was responsible for over 100 active communities. The most challenging task of managing a community is to see it grow through curation of content. This is why I am thrilled to work as a part of the Threadloom team, to help admins in different verticals bring their best content to the forefront of the Internet.
