Update: Threadloom and the GDPR

Last month, we wrote about the GDPR and what Threadloom was doing to prepare.  Below is an update on related changes.

Privacy policy

• Updated Privacy Policy.  We updated our Privacy Policy to include more detailed information about how we use customer information and how customers can opt out.
• Privacy Shield.  We filed for certification under the EU-US and US-Swiss Privacy Shield programs.

Newsletter updates

• New features.  We launched two features last month to make it easier for our customers to comply with the GDPR and similar privacy regulation – geo exclusionsand opt-out management.
• New GDPR-friendly default.  In addition, starting today, we will be updating the geo exclusion feature to exclude recipients from the European Union (EU) and unknown countries by default.  We will email all active Newsletter customers about this change, and customers will be able to override this setting.

We are also in the process of updating our internal response plans and impact assessments to account for our responsibilities related to the GDPR.

Finally, I’m pleased to report that development of our opt-in product, List Builder, is going well.  It’s been designed from the ground up to be fully GDPR-compliant. The product is in testing and I plan to provide a more detailed update early next month.

Thanks again for your support of Threadloom, and as always, feel free to drop us a line if you have any questions or comments.