• Skip to primary navigation
  • Skip to main content

Threadloom Blog

Curating community content.

  • Home
  • Products
  • Pricing
  • Support
  • Blog
  • Login
  • Get started
Paul Lee

Boosting engagement on Baby Bargains

Paul Lee · May 10, 2016

A few months ago, we launched Threadloom Community Search on our first partner site, BabyBargains.com. My wife and I have been fans of BabyBargains.com since joining the forum years ago while expecting our first child. Because I know firsthand what a valuable resource BabyBargains.com is, I’m excited to share data from our launch.


Here are the results from the first 7 weeks after launching Threadloom on BabyBargains.com:

WPP case study.png

As you may have seen from our earlier demo, the time required to complete a search decreased by 90%. We were thrilled to see users respond by increasing their searches sixfold. In addition, we found that users spent more time, viewed more pages, and registered for accounts more often. You can read more in our case study.


We’re working hard to make site search even better on BabyBargains.com. Every few weeks, Threadloom automatically updates itself with new features and performance improvements. We’re also looking forward to bringing Threadloom Community Search to a new set of great forums on the vBulletin and XenForo platforms in coming months. If you own a forum and are interested in joining us, let us know.

BabyBargains.com made the experience of welcoming our first child easier and more fun. We’re excited to make it easier for parents on BabyBargains.com to connect with each other and find the information they’re looking for as they start their own family journeys.

Paul Lee
Paul Lee

I joined my first online community after my mom brought home a 386 and a 2400-baud modem from work. Since then, I’ve been drawn to communities that share a common desire to help each other. Threadloom is meaningful to me as a way to bring back mutual respect and personal dignity to the Internet. I’m excited to work with an amazing team that practices this daily in person.

Case study, vBulletin

Subscribe to the blog

Sign up to receive new blog posts by email.

Copyright © 2021 · Monochrome Pro on Genesis Framework · WordPress · Log in