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Is your forum search engine helping or hurting your site?

Posted by Paul Lee on March 13, 2017 at 6:00 PM
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Imagine if you searched for a topic on the Internet, and nothing came back? Or even worse, pages of results came back, but none of them were relevant? This sounds impossible with today’s modern search engines, yet it happens multiple times a day to 100s of millions of users of online forums.

According to our data, users who perform a forum search spend up to 10x longer on your site.  Unfortunately, up to a quarter of forum searches return zero results.  When this happens, users – already tired of poor quality results from traditional forum search engines – typically stop searching and abandon the forum, sometimes for good.

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One way to reduce abandonment and increase participation and ad revenue is to upgrade your search engine.  Until now, this was a complicated and expensive task.  Fortunately, there's a new and easier option available.

Threadloom – now available for vBulletin and XenForo forums – is the best forum search engine available.  Its powerful search technology makes it easy for users to find the most relevant content on your forum, fast.

"Threadloom dramatically boosted our site’s search effectiveness, lowered bounce rates and increased the time folks are staying on our site,” says Alan Fields from BabyBargains.com. “Our members are amazed at how fast Threadloom returns results, and the accuracy blows our old search engine away!"

Check us out; your users – both old and new – will thank you!

Topics: XenForo, vBulletin, Research

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